Affiliate Marketing - Avoid These 4 Common Article Marketing Mistakes

By Mary Gallivan

For Affiliate Marketing or Internet Marketing in general the purpose of writing articles is to drive traffic to your site.

Your article needs to be informative and catch the readers’ attention so they click on the link to your site from the resource box.

To benefit from your articles you should avoid these 4 common article marketing mistakes or the chances of your readers clicking on the link in your resource box are very limited.

1. Not using a good title.

This is probably the most important. If the title does not grab the attention of the reader it is unlikely to get read in the first place. Offer a solution to a problem or provide a benefit to the reader. Get them intrigued and wanting to know more.

Instead of How To Cure Acne use something like - How To Cure Acne Using 3 Easy Steps To Clearer Skin In Less Than 7 Days.

2. Using poor information in the resource box

The resource box is used to persuade the reader to visit your site. You want them to click on the link to your site where they can get more information and eventually order your product. Make sure you use the full URL to your site, including the http:// as people are looking for quick resources. If they are unable to simply click on a link they will likely move on. Usually the article directly software will activate the link, if the http:// prefix is not included it may not be active if your articles is used by other readers in ezines, for instance.

3. Using poor information in the bio

The bio is the place where you can sell yourself. Don’t include information like Joe Blogs lives with his wife and 3 children in California. He enjoys ….So what? Your readers don’t want to know that. They are only interested in themselves and what’s in it for them! By all means include your experience in the field you are writing about

4. Overuse of keywords

The aim of your article is to write for your readers and not for the search engines. An article that is crammed with the same keywords or keyword phrases makes a dull read for your reader. Use your keywords and/or keyword phrase in the title, first sentence and the conclusion. It is not necessary to include it much more than that.

Do everything you can to avoid these mistakes. Take your time to read the guidelines for each of the article directories that you are submitting to, so as not to break the rules. Write for your readers as if you were talking about your subject over a cup of coffee with a friend.

When you have finished writing your article re-read it and correct any spelling and grammar mistakes. If done properly you will soon see results from your efforts.

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